Staples Public Relations Manager in Framingham, Massachusetts
Rolling up into the Corporate Communications team, this PR Manager will manage and implement PR programs that support goals and objectives of Staples Business Advantage (SBA), which serves mid-sized to Fortune 1000 companies. Manage PR agency to ensure successful tactical implementation. Manage inbound media requests related to Staples Business Advantage.
Lead all aspects of PR for SBA including crafting creative communication campaigns, and handling media relations; securing speaking opportunities and providing tradeshow support; developing key messages and promoting executive thought leadership and assisting with crisis communications.
Work closely with SBA marketing communications team to drive brand awareness and establish SBA as a destination for everything a business needs to succeed.
Implement strategic PR programs to influence purchase decision- makers including procurement professionals, office administrators, designers, facility managers and IT personnel, for small businesses, mid-market and commercial/enterprise organizations, with an emphasis on the mid-market.
Partner with SBA marketing team to launch new products and services as well as implement initiatives that drive lead generation and improve brand awareness.
Manage the day-to-day relationship with SBA’s PR agency of record to raise awareness of SBA in both trade and business press outlets.
Primary Duties and Responsibilities:
Staples Advantage PR
Collaborate cross-functionally with differentfunctions of marketing including mid-size and commercial and enterprisesegment leaders as well as category/product team
Develop strategy and PR plan that supportsmarketing goals and overall business objectives
Manage and implementPR initiatives for Staples Business Advantage inclusive of surveydevelopment, campaign development and speaking and awards program
Oversee PR tactical implementation with agencyteam
Manage inbound media requests on relevantbusiness topics to advance PR objectives
Manage PR thatadvances Staples’ position as a world-class delivery business (i.e.,Fulfillment Center network developments)
Day to Day contactand management of PR Agency, as well as fiscal budget
- Support Corporate Communications function,including assisting with crisis communications
6 - 8 years of related work experience
Proven Public Relations experience with PR plandevelopment and tactical execution in a business-to-business and/orcorporate capacity
A strategic thinker who can effectively execute PRplans while managing short-deadline incoming media relations on a dailybasis
Writing and producing variouscommunications materials such as press releases, and effective messagingfor external audiences; Confident and experienced with media relationswith all types of media. Message development and Q&A for executives
Effectively manage outside Public Relationsfirms and collaborate with internal teams, including strong communicationskills with executives.
A team player who performs well independently, and isable to work with all levels of the organization
Must be a confident, organized, adaptable,self-starter who thrives in an empowered, fast-paced environment
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.