Staples Program Manager, Content Marketing in Framingham, Massachusetts

Description

Job Summary

The Content Marketing Program Manager is responsible for planning and executing Staples content, across internal and external channels. This role will execute the publication and amplification of content to drive customer engagement and support business objectives.

Key Job Responsibilities

Impact on Business

  • Partnerwith internal and external agencies to develop and review editorial content tobe used across multiple content destinations and marketing campaigns

  • Responsiblefor managing and executing the content amplification strategy and evaluatingresults

  • Managethe internal editorial calendars and schedules

  • Analyzeand report out on content performance

Innovation and Change

  • Streamlinesthe content creation and amplification processes across multiple platforms

  • Focuson content and messaging aimed at SMBs

  • Developand manage a listing of internal and external subject matter experts

Internal & External Customers / Suppliers as well asThird Parties

  • Overseesthe day-to-day planning and execution of content development with internal andexternal agencies

  • Actas the partnership lead with internal stakeholders to amplify all contentthrough social, email, and other digital channels

Business Strategy

  • Responsiblefor understanding both the company’s marketing strategy and business strategyand ensure content aligns to those strategies

Qualifications

Education/Experience Equivalent (minimum requirements)

  • Bachelor’sDegree in Journalism, Communications, Marketing or other related field

  • 4-6years experience in content development (trade journalism, agency orsimilar)

Other skills

  • Proactive, self-directed individual that can plan and execute strategies tobring the Staples story to life

  • Socialmedia experience required

  • Strongwritten and verbal communication skills

  • Strongediting and proofreading skills

  • Abilityto influence key stakeholders and help plan the editorial and amplificationstrategies

  • Experiencewith content management systems (Hippo) and Google Analytics a plus

Additional Information

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.